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For education brands

India has more than 1.5 million schools. Reaching them takes local knowledge, relationships and people who can sit in a principal’s office and explain your product properly.

For education brands

Looking to enter the Indian K–12 market?

India has more than 1.5 million schools, but reaching them takes local knowledge, relationships and people who can sit in a principal's office and explain your product properly. We become your team in India, without you setting up an office here.

Planning an India market entry for a K-12 education product
Market entry strategySegment sizing, board-wise fit, pricing and a realistic first-year plan.
Institutional salesA dedicated sales effort aimed at schools, chains and trusts.
Business developmentPipeline building, partner identification and channel development.
School network accessDirect introductions into our existing network of 250+ schools.
Product demonstrationsIn-school demos and pilots run by people who know the product.
Local positioningMessaging and collateral adapted for Indian curricula and buyers.
ImplementationDeployment, integration and coordination with school IT and academics.
Teacher trainingStructured training and refreshers delivered on site or online.
Customer successUsage tracking, feedback loops and issue resolution.
Renewals and expansionAccount growth across branches, grades and sister schools.
Engagement models

Three ways to work with us

Most brands come to us with the same question: how much commitment does India need before we know it will work? These three models let you start at the level of risk you are comfortable with, and move up once the numbers make the case.

Sales representation
Best for first entry into India

Sales representation

We sell on your behalf as your India team. You keep the contract with the school; we own the pipeline, the meetings and the close.

  • Named account plan for the first year
  • Retainer plus performance commission
  • Monthly pipeline and forecast review
  • Quick to start, easy to scale back
Distribution partnership
Best for proven products ready to scale

Distribution partnership

We buy, price and sell in the Indian market, and carry the commercial risk. You get predictable volumes without managing collections or local support.

  • Territory or segment exclusivity by agreement
  • Annual volume commitments
  • Local pricing, invoicing and collections
  • Full implementation and support included
Implementation and training
Best for brands already selling here

Implementation and training

You have the sales, but adoption is uneven and renewals are slipping. We take on onboarding, teacher training and support so usage recovers.

  • Project or per-school pricing
  • Training delivered on site and online
  • Usage reporting you can show your board
  • No change to your existing sales structure

Not sure which fits? Tell us where the product is today and we will tell you honestly which of the three we would recommend — including when the answer is that India is not the right market yet.

Why partner with us

Six reasons brands choose EduNexus

Deep K–12 expertise

We understand how schools buy: who decides, when budgets are set, and why a good product can still lose a deal in March.

An established school network

Working relationships with 250+ schools, built over years rather than bought as a database.

Local market intelligence

Practical knowledge of boards, regional differences, pricing expectations and procurement realities.

Complete sales capability

From prospecting and presentations to negotiation, closing and account management.

Training and implementation

We make sure solutions are adopted, not just purchased — because renewals depend on usage.

Long-term support

We stay with schools after go-live, so problems surface early and accounts keep growing.

Have a great education product?

If you have a proven K–12 solution and need a partner to build your presence in India, send us the product and your target segment. We will come back with an honest read on where it sells here, what it should be priced at, and what a realistic first year looks like.

Or write directly to reachus@ensales.in

Looking for the right solution for your school?

Tell us what your school is trying to improve this academic year. We will shortlist solutions from our partner ecosystem, arrange demonstrations, and handle the training and support if you go ahead.