Market entry
What overseas education companies get wrong about Indian school pricing
Why a straight currency conversion of your international price almost always ends the conversation.
Read the articleHome / Insights
Insights
Practical notes for education companies planning India entry, and for school leaders deciding what to bring into their classrooms.
Insights
Notes on the Indian K–12 market
Practical writing for education companies planning India entry and for school leaders evaluating new solutions.
Adoption
Why good products stall after the first term
The adoption curve in Indian schools, and the three checkpoints that decide renewal.
Read the articleSchool leadership
A practical checklist for evaluating an EdTech solution
Ten questions school leaders should ask before signing anything for the next academic year.
Read the articleHave a great education product?
If you have a proven K–12 solution and need a partner to build your presence in India, send us the product and your target segment. We will come back with an honest read on where it sells here, what it should be priced at, and what a realistic first year looks like.
Or write directly to reachus@ensales.in
Looking for the right solution for your school?
Tell us what your school is trying to improve this academic year. We will shortlist solutions from our partner ecosystem, arrange demonstrations, and handle the training and support if you go ahead.